Nissan To Lose Keys for Next Generation Altima

Nissan North America Inc. recently announced that it will undertake a promotional campaign for the Next Generation Nissan Altima. The company announced that it will be targeting trendsetters in big cities around the country frequenting local nightlife.

The promotional campaign is dubbed as the "Lost Keys" program. This means that "leaves" a number of different keys famous nightclubs in major U.S. cities. The key set will consist of a traditional key camera and a pair of house keys. Finding "Lost" keys, the individual is the key chain that carries the message: "If found, please do not come back. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need them. "

To make the program even more interactive, Nissan will be partnering with Vibe magazine. Those are the keys fall will be invited to visit [http://www.AltimaKeys.com] where you can redeem their prize for research on "Lost" keys. They may opt for a gift card for gas or a six-month subscription to Vibe magazine.

The campaign is supposed to highlight the new feature of the Nissan Altima - an Intelligent Key with Push Button Ignition. This feature allows drivers to enter and start the Next Generation Altima with a push of a button.

Michelle Erwin, senior manager, Nissan Marketing Communications, explained the concept and procedure of the campaign. "Using the perfect mix of guerrilla marketing and new media based proximity, we think the program" Lost Keys "showcases the Next Generation Nissan Altima in a unique way. There will be 20,000 sets of keys dropped in targeted hot spots throughout the country , and we hope this widespread effort will resonate with audiences important to us, "Erwin expresses.

The buttons have an important role in promoting the new Nissan Altima as a Volvo oil filter plays an important role in keeping the engine clean. The keys were already "fallen" on March 18 and the rest of the keys be left up to 31 famous nightlife of this month.

More than 50 locations were selected for the mission to several major cities, including New York City, New York, Chicago, Illinois, Atlanta, Georgia, Miami, Florida, Dallas, Texas, Los Angeles, California and Washington, District of Columbia.

The Next Generation Altima, aside from the Push Button Ignition has other interesting features that include Bluetooth ® Hands-Free Phone System ® developed a Bose audio system with nine speakers, dual-zone automatic temperature control, a rearview monitor and a voice activated touch-screen navigation system with real-time traffic updates. Its engine can be either a 3.5-liter V6 or a 2.5 liter inline 4-cylinder engine. Both are tuned to provide adequate power ....