Spam - How much will your work?

According to a recent study by Ferris Research, a research firm specializing in technology and market messaging and collaboration, Spam will cost U.S. businesses over $ 10 billion in 2003.

Spam not only clogs servers and in-box, but it also costs us hours and hours of time lost in productivity.

Although the estimated cost of Spam focuses primarily on the loss of productivity, this framework can be much larger than you think.

Some of the most popular email providers, like AOL (America Online), Yahoo! and Hotmail, are now using filters to reduce spam. These filters are dumping Spam and / or bulk mailings in a separate place. Although this can reduce spam in your in-box, these filters are also dumping some legitimate emails.

What's more, some hosting services not only to filter the e-mail, but they are also blocking entire hosting companies. For example, the host blocking may have gotten some complaints about Spam a few marketing hosting with ABC hosting company. (Keep in mind, ABC hosting company can host thousands of sites.) Rather than block the offensive marketing, the host decides to block blacklisted the entire host ABC.

This means that if you try to contact someone and their hosting company is blacklisted your host, your email will not go through - it will bounce right back to you.

If you suspect that you may not receive all your e-mail, contact your host and ask them if they are using spam filters or have blocked entire hosting companies.

Cost of Spam How your work?

How much time do you spend sorting through the spam in your email every day? Add It Up at times - I bet you'll find you spend much more time than I even realized - time that could be spent for your business.

If you are publishing an ezine or sending of any form of opt-in mailing, how many users are actually receiving your mail? More likely, not nearly as many subscribers as you might think. How many sales did you lose that much?

How many messages, such as inquiries, customer services, etc., have not received due to filtering?

How many messages you have replied to your customers or potential customers have never received due to filtering?

As a service to the customer speaks volumes about your business practices, how many customers you lose?

The list goes on and on. But the point is this, Spam costs you dearly.

Protect your e-mail

So how can you defend yourself? Well, it depends on which side are you - how to protect themselves, and / or to ensure that messages are coming.

To protect against spam, you must first understand how your e-mail address is obtained.

There are many unethical companies online that collect and sell e-mail. They use robots that travel from one link to another in search of email addresses. Their customers are led to believe that these email addresses belonging to people who want to receive information. However, most of the time, this is not the case.

Never buy a list of e-mail to anyone who is not a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com

To protect your e-mails from these robots, instead of displaying your address on your site, use a feedback form. Not just any kind of form, but a form that does not display your email address in hidden form fields. The only way I can recommend is Master feedback. You can pick up a free copy here:
http://willmaster.com/master/feedback/index.shtml

Every time you are filling out an online form and you will be asked to provide your e-mail, make sure you review the website "Privacy Policy" to ensure that your email will not be sold or shared with third parties.

Protecting Your In-box

To protect your in-box, you can use a software program for filtering spam. Although there are many available online, the best I've found is Mail Washer. This program will allow you to view all emails on the server without actually downloading to your email program. After analyzing the messages, you can create filters and bounce spam messages to the sender. Although you can withdraw the free program, support the development and registration of the software for a small fee. http://www.mailwasher.net

How to avoid spam filters

If you send an email to an opt-in list, there are few steps you can take to ensure that the message will not trip spam filters:

1) Avoid using trigger words, such as Spam, fr * e, r * movement, etc. Even if the list is too extensive to list here, you can learn more by reading the following articles:

Spam Filters Run-Amuck by Timothy A. Gross
[Http :/ / www.iprofitsystems.com / articles / spamfilters.html]

CLIP and SAVE guide to avoiding spam filters by Debbie Weil
[Http :/ / www.imakenews.com/wordbiz/e_article000094161.cfm]

2) Avoid the use of JavaScript within your posts.

3) Avoid the use of "bad" words.

If you want to ensure that messages are coming, consider opening e-mail accounts with suppliers popular. You can send your mail to these accounts and monitor their receipt. If you send your land in a landfill, you can make some adjustments or even contact the company.

If you want to test your outgoing e-mail messages to ensure that it will not trigger a spam filter, Ken Evoy offers a great service called SpamCheck. This free service allows you to send a copy of the publication, or any e-mail message to a specified address and returns a report of possible words that trigger spam filters.

Send your publication including the subject and body:
mailto: spamcheck-websource@sitesell.net

Conclusion

The spam problem continues to worsen progressively. Although there is a simple solution to the problem, the information provided in this article should be helpful not only to avoid spam, but also avoiding the filters for your legitimate mailings.

It 's really a shame that we are still in this position. However, we can not allow spam to continue to infiltrate our businesses. We must take the necessary measures to ensure our success ....