3 Facilities Each customer wants

Each customer seeking 3 special benefits when they do
business with you. They may not ask specifically for these
benefits. But you're losing sales if you do not automatically
provide all 3.

1. Quick Results

Potential customers may be time to decide whether
or will not buy from you. But once you decide to buy,
expect immediate results. When people buy a car they want
now at home. When you enroll with a health
expect to look and feel better about the end of the week.

Look for ways to reduce the time that your customers need
wait until after a transaction before they can begin to enjoy the
results of their decision to buy. Try to deliver the
product at the point of sale. When this is not possible, seek
creative ways to provide a benefit, the customer can
start enjoying immediately.

For example, a publisher I know has recently created a special
combination of its latest package of "how-to" book in print and
several eBooks on the same topic. When customers order his
new book, you can immediately download the eBooks on their
computer. No need to wait for the hard-cover book
Check before you can start enjoying the benefits paid
for.

2. Simple procedures

Customers want products that are easy to use and services
that produce results without disturbing their daily routine.
You can increase your sales by stressing the "user friendly"
characteristics of your product or service throughout your
promotions. Comfort and ease of use are often more
important to customers than price.

Simplify your process too. Making it easier for
customers to buy from you and get more sales.

For example, many online shoppers are impatient and do not
tolerate a lengthy ordering process. Minimize the number of
Sometimes the customer has to click on another screen when
Order online. Use a simple order form instead of a
shopping cart check if you have only 1 or 2 elements. And do not ask
to give you more information than necessary to process
their order.

3. The personal attention

Every prospect and customer wants personal attention. A
so you can provide is giving them the opportunity to
ask questions.

Only interested prospects will take the time to ask
questions. Many buy from you if they get precious
information from the response. Often you can include a
promotion for your product or service as part of
answer.

Answering questions is not time. Same
Questions will be repeated over and over again. But only
must answer each question once if you save your answer to
a permanent archive. Copy it in your response every time you get
that the same question ... and revise slightly
personalize your response. You can answer questions quickly
and your prospects will appreciate your personal attention.

Tip: If you find yourself personally answering a lot of
questions, add questions and answers to your webpage
site. Send your answers to frequently asked questions
questions. It will reduce the number of questions that have
responding individually. But remember, even without
a chance to impress prospects with your personal
attention.

Every customer wants fast results, easy procedures and
personal attention. Most do not ask for these benefits. But
they do not buy from you unless you make them. Make
provide all 3 of these special benefits ... and seek ways
to improve the quality of each. Then see how fast your
increase sales.

Bob Leduc