Wacky Test Marketing: Part 3

Once again I used my fancy marketing strategy to announce a new test project and
once again it worked - but on this occasion I had another reason which will tell you more at a time.

Downloads and confirmed sales are lower than the last time, but this does not dismay me because I turn to looser, less well-defined niche.

What pleased me, though, was the confirmation that my reasoning for engaging in a second run wacky test marketing was justified.

You see both of these projects have an inherent element of website optimization on them, a strategy that I worked for a long time, a strategy that I put to the test in small ways but never before experienced in full measure.

I'm not so interested in the reaction of consumers to the project according as I was with the reaction of the spiders of search engines for the optimization of my website.

Here's how things have panned so far with regard to major SE positioning.

More importantly, both sets of results were obtained within hours of submitting the URL.

PROJECT NO.2

Yahoo! No.2 of 4,500,000 competitive pages

AltaVista No.2 of 4,460,000 competitive pages

All The Web # 2 of 4,040,000 competitive pages

MSN No.1 of 0,786,970 competitive pages

Contrary to ...

PROJECT NO.1

Yahoo! No.1 of 8,570,000 competitive pages

AltaVista No.1 of 6,493,000 competitive pages

All The Web No.1 of 7,040,000 competitive pages

MSN No.1 of 0,804,114 competitive pages

Clearly Google is not impressed with my website optimization strategy and also you can reasonably look that seems to go backwards on several popular SE - but hey, I'd settle for any ranking between 1 and 10 at any time, and let Google to go .. .

I'll try for a hat-trick with my extravagant marketing?

I could - but I'd be more interested to know if anyone else is willing to give it a go.

If so, here is what to do:

1. Set up a temporary site for a product that has yet to develop

2. Focus on your sales pitch

3. Earn new benefits for consumers that emerge as you write

4. Put your mind in freefall on product development

5. Include a form instead of a link on the rates page

6. Ask what they think the viewers of your innovation embryo

7. Give them pricing options

8. Give them something free to participate in the survey

9. Ask them to join your newsletter

10. Send them a thank you e-mail to help out

If you decide some 'quirky marketing, please let me know the results.

You can contact me via the website in the resource box ....